The package for the Amazake produced by Miyasaka Jozo, which is known for its renowned sake, “Masumi”, has a unique character that integrates Scandinavian design and Japanese culture upon request. From the motif of Koji (a type of yeast for sake) to the woven patterns that are reminiscent of traditional Japanese paper, Washi, as well as the letter font, it is a detail-oriented piece of work.
Font • Package design / Shoryu Hatoba
Package design / Yohji Hatoba
MASUMI SAKE
